Advertising strategies - Denim jeans Assignment Example | Topics and Well Written Essays - 500 words

Advertising strategies - Denim jeans - Assignment pillow slipBoth market and product segmentation ar beneficial to the partnership in various ways. In order to achieve maximum benefits, some segments in Denim thunder mug be helpful. For example, the company can break down its market using demographics where women are grouped according to their ethnicity, income, age, education, marital status and raze occupation. For example, for the young people, the company can decide on coming up with fashionable jeans just for this group. The company can also decide to segment the market based on psychographics, where much(prenominal) things as attitudes personality, lifestyle and even hobbies are used to segment the market.Segmenting in such presented manners would not only assortment the grouping of the product, but advertising would also be changed according to the needs of each of the segment. This would include changes in the information contained in the adverts, but also the budget used in advertising since some segments would take on much budgets than others (Farkas, 2011).The medias aim is for effective and efficient delivery of messages intended to slide by the audience. Efficiency is compulsory in order to deliver the message at lower personifys than before meaning that it is commons for advertisers to choose mediums that are cost effective in their advertising. This must be done in such a way that quite a number of people are reached using the lowest cost possible. Effectiveness, on the other hand means that influence and enhancing of the message is needed and the correct media for this is needed too. Therefore, reach and frequency must be incorporated by media planners in order to achieve the balance of authorization and efficiency. Reach is seen as the number of people and households that a certain media is able to reach or that are exposed to this specific media. Frequency, on the other hand, refers to the times that the discussed people or house holds are contacted or reached by a